U.S. Ultrasound Equipment Market

U.S. Ultrasound Equipment Market

Apart from segments for POC ultrasound equipment, the U.S. market for ultrasound equipment is highly saturated. As such, growth in most segments is expected to remain stable. The main drivers in these markets are the aging population and gradual technological advancement in ultrasound technology. In particular, the large number of mergers and acquisitions in the ultrasound equipment market is driving product development and technological change. This activity serves to stimulate otherwise stable markets.

Advancements made in ultrasound technology are driving sales of cardiology, radiology, breast and OB/GYN ultrasounds. Advancements include color systems which are able to visualize blood flow as well as 3D and 4D imaging to see the structures in real-time. The sale of systems with more advanced technological features will drive the market by pushing ASPs up and encouraging the replacement of older units. These advancements also make ultrasound more attractive over other imaging techniques including magnetic resonance and computed tomography.

One advantage of ultrasound imaging has always been that, in contrast to other popular imaging modalities, it does not involve the use of any radiation. In recent years, there has been an increased concern among the public and some professional organizations with the amount of radiation produced by CT imaging. These concerns will shift the focus at some facilities toward reducing the use of CT equipment and diagnosing as many patients as possible with ultrasound techniques.

The emergence of POC ultrasound technology and techniques is having a dramatic impact on the markets for ultrasound equipment. In contrast to the cardiology and radiology market segments, the POC ultrasound equipment market is not saturated and will continue to grow rapidly over the forecast period.

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