GE’s Sponsorship of the PGA TOUR “Playing Through” The Barclays

EDISON, NJ – August 23, 2011 – Building upon their recently announced three-year Official Marketing Partnership, GE and the PGA TOUR today invited players and fans at The Barclays, the first event of the PGA TOUR Playoffs for the FedExCup, to explore the on-site healthymagination innovation pavilion, which highlights GE’s ongoing commitment to healthcare access, quality and efficiency around the world. Earlier this year, GE became the Official Medical Diagnostic Imaging Equipment and Electronic Medical Records Management Solutions Sponsor of the PGA TOUR, Champions Tour and Nationwide Tour, while PGA TOUR members Jim Furyk and Sean O’Hair also joined GE as ambassadors for the healthymagination program.

Through five tournaments this season, over 3,000 fans and numerous PGA TOUR professionals have taken advanced body composition exams using the InBody system. These quick, painless scans provide detailed information on an individual’s percent body fat, lean muscle mass, segmental lean analysis, metabolic rate and more – and can help premiere athletes as well as weekend warriors stay at the top of their game and better understand how diet, lifestyle and exercise influence their body’s make-up.
Also available to PGA TOUR professionals at The Barclays, a fully digital body composition scan on GE’s clinical, prescription-use iDXA system (see picture) provides a crisp, high-resolution body image and a detailed report with specific amounts of lean and fat in each region of the body. Earlier this year at the Arnold Palmer Invitational presented by MasterCard, dozens of PGA TOUR professionals received detailed iDXA scans; follow-up iDXA exams at The Barclays this week would enable those players to compare results as they seek to stay fit and maintain peak performance. iDXA scans at The Barclays will now also employ CoreScan* – a new GE technology dedicated to helping quickly and accurately quantify visceral “belly” fat. CoreScan can help patients and physicians tailor individualized health and wellness plans while addressing the growing threat of obesity-related disease.

The GE healthymagination pavilion will be open to fans at three more tournaments this season – including The Barclay’s this week, and the Deutsche Bank Championship and the TOUR Championship by Coca-Cola later this year. The pavilion will feature interactive technology and activities, including:

• Golf Swing Analyzer - Showcases the mechanics behind your golf swing, focusing on muscle use
• Swing Upload Zone – Enables uploading of fans’ swing analyzer videos to Facebook and email
• Body Composition Scanning – Provides a body composition analysis on GE's Lunar technology
• Healthy You – Offers a self-guided educational experience that includes topics such as golf instruction,fitness and nutrition
  
  Listen to PGA TOUR star and GE Ambassador Jim Furyk discuss healthymagination here: http://tinyurl.com/FurykGE
  * Trademark of the General Electric Company
  
  About GE
  GE (NYSE: GE) is a diversified infrastructure, finance and media company taking on the world’s toughest challenges. From aircraft engines and power generation to financial services, medical imaging, and television programming, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, please visit the company's website at http://www.ge.com
  
  About GE’s healthymagination Initiative
  Launched in May 2009, GE’s healthymagination initiative is focused on four critical needs: low-cost technology; healthcare IT; innovation accessible to all; and consumer-driven healthcare. GE has committed that by 2015 it will:
  • Invest $3 billion in research and development to launch at least 100 innovations that will help deliver better care to more people at lower cost.
  • Provide $2 billion in financing and $1 billion in technology to bring healthcare information technology to rural and underserved areas.
  • Reduce the cost of procedures that use GE technologies and services by 15 percent and develop products tailored to underserved regions of the world.
  • Reach 100 million more people every year with services and technologies essential for health.

More information at

About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.

In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in
30 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2010, tournaments on the three Tours generated $120 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.6 billion. The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is eadquartered in Ponte Vedra Beach, FL.