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Ozark Biomedical

“We bring craftsmanship and the diehard work ethic of rural America to the table.” –– Beemer Yokley

Wed Oct 05 2011By TechNation Magazine

When it comes to the centrifuge business, there’s no company more authoritative on the subject than Ozark Biomedical. In fact, the Beebe, Ark.-based organization is so knowledgeable about the industry that it’s widely regarded as an international expert in centrifuge parts and sales. Offering both new and refurbished centrifuges as well as new and used circuit boards and parts, Ozark Biomedical serves as a repair depot for motors, latches, circuit boards and centrifuges and offers free technical support to customers.

Although Ozark Biomedical has admittedly come a long way since its humble beginnings – when Bruce Pursell and Bruce “Beemer” Yokley purchased the 20-year-old company in 1998 and turned it into an industry giant – it still has plans for innovation. Sitting down with TechNation, Pursell and Yokley discuss why their company has achieved such notable success and how Ozark Biomedical will continue to stay on the pulse of changing technology. After all, as world leaders in centrifuge solutions, Pursell and Yokley clearly have insights into the subject.

 

TechNation: What makes Ozark Biomedical so unique? How does your company stand out from its competition?

 

Beemer Yokley:Well, for one thing, we’re an international business established in rural Arkansas. We bring craftsmanship and the diehard work ethic of rural America to the table. We can take the pressure the onsite biomedical equipment technicians (BMETs) are facing and help them to a quick resolution. Labs don’t like it when they can’t spin specimens, and the BMETs make great targets for lab managers’ frustrations. With our help, they can affect a quick and positive resolution and ease the tensions. They can also know that when centrifuge problems pop up, they have a reliable, dedicated resource to turn to.

We also have a huge inventory of parts. Most people wouldn’t expect that, but there are a tremendous number of brands in the centrifuge marketplace and we have the resources to service the great majority of them. Although there are a number of brands that are on the fringe, for the most part we will have what you need in-house. If not, there’s a good chance we will be able to get it on short notice. We pride ourselves on not saying “no” to our customers.

 

TN: What are some recent developments at Ozark Biomedical?

 

Bruce Pursell:At the end of 2009, we were certified to International Organization for Standardization (ISO) 9001:2008 standards. Over the years, we have worked very hard to provide our customers with the highest quality products available. We have implemented countless checks and balances to make sure we get things right the first time. ISO was a natural fit. We did it because it’s recognizable proof of our efforts to guarantee our customers the best quality product we can provide. In 2011 we extended our warranty on all remanufactured motors to a full 6 months.

In 2010  we released a new version of our website, www.ozarkbiomedical.com, which integrates our inventory, part numbers and product quantities to a point where their status on the website is as close to “real time” as we can get. Now, when you order from the OBM Web site, you’re assured that your order is in stock and available. Our software checks product levels every eight minutes and updates the quantities on hand. Our goal is to keep the customer as informed as possible about their particular order.

In early 2011 we created a second website called www.centrifugestore.com, which is a separate web store just for our centrifuges. The feedback we got from our customers was that we needed to have a website focused solely on our centrifuges. Currently  we are working on adding exploded diagrams to the Ozark Biomedical web site that shows all the parts for all the different models of the centrifuges we support. We sell the most common parts, so that’s what we have listed on the site. But you always have people looking for less common or specialty parts, and we will obviously help them find that, but now with the exploded diagrams they can find the exact part they need and call us with the part # eliminating any translation errors.

 

Read Full Article in October's Issue of TechNation Magazine.

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