Advanced Ultrasound Electronics: Pioneers of ultrasound service, parts and repair
Now in its 10th anniversary year, Advanced Ultrasound Electronics (AUE) continues to provide a full spectrum of ultrasound services, while maintaining a sharp focus on high-quality repair and top-notch customer service.
Tue Nov 15 2011
Now in its 10th anniversary year, Advanced Ultrasound Electronics (AUE) continues to provide a full spectrum of ultrasound services, while maintaining a sharp focus on high-quality repair and top-notch customer service.
In 2001, John Hryshchuk had a novel idea: to found a company that would exclusively provide ultrasound repairs down to component level. With help from his brothers George and Greg, John founded Advanced Ultrasound Electronics in Tulsa, Okla. The independent service organization was one of the first companies created to specialize in ultrasound repair.
The company was met with immediate success and demand in the market. “It wasn't long before AUE expanded into selling many different ultrasound parts, probes systems and field service,” George Hryshchuk says. Through the next decade, the company would steadily expand its repair capabilities to meet the needs of a growing customer base. With a broad knowledge of the technology that started in 1997, when John was performing reverse engineering repair on PCBs, AUE was well equipped to continue to expand the company’s offerings.
“We became successful because we were truly dedicated to repairing the PCBs,” John says. “We invested in having not only the equipment to do the work, but also the ultrasound machines.”
George credits AUE’s success to the consistent quality of its products, as well as competitive pricing – AUE’s parts are consistently lower than the OEM’s, and many times lower than other dealers.
Since, the company has maintained steady growth by supplying high quality parts and service to dealers and end user hospital IDNs. The company has also maintained a rare balance: “We have kept our costs low by maintaining just the right amount of inventory based on current market conditions,” George says.