SAVO Presents 2014 Pioneer Award to Welch Allyn

Welch Allyn, a leading medical diagnostic device company that delivers pragmatic innovation at the point of care, received the 2014 Pioneer Award from SAVO, the market leader in sales productivity solutions, at the company’s annual Sales Enablement Summit in Chicago.  The award recognizes companies that demonstrate vision, leadership and stewardship in sales enablement.  Specifically, organizations and its leadership are evaluated for their role in:

• Recognizing and defining the value and the impact of sales enablement
• Creating the role of sales enablement as a critical function in the enterprise
• Leading a best-in-class sales enablement practice
• Building a community for sales enablement efforts to take root and expand
• Inspiring others inside and outside the organization to prioritize sales enablement
• Delivering real value to the business through a sales enablement focus that shows clear ROI.

“Welch Allyn is honored to receive the prestigious Pioneer Award from SAVO,” said Paul Liberatore, senior manager of sales enablement at Welch Allyn. “We believe that enabling our sales force with the right skills, technology, and processes not only helps drive efficiency and sales productivity, but more importantly, allows us to deliver greater value to our customers and helps propel our business forward.”

One of the main focuses of sales enablement at Welch Allyn is mobile engagement.  The company provides its sales team with tablets and mobile tools to help them utilize content, create specialized kits, and present directly from the device via its exclusive Launch Pad application.

The marketing and sales teams have collaborated to create insightful and initiative-focused content and kits for the Launch Pad which ensure the team is fully prepared for any customer conversation.  The company uses SAVO to infuse its Command of the Message methodology into all layers of communications which has contributed to a substantial increase in revenue.

“We view this award as one way our values at SAVO come to life,” said Mark O’Connell, president and CEO at SAVO.  “We are the leaders in the sales enablement space, and as such, we challenge our customers to excel.  When our customers turn around and challenge us, as Welch Allyn has, it makes us better.  Ultimately, that raises the quality of our solution and deepens our thought leadership.  In short, as customers help raise our game, it makes us all better.”